What a day for racing folks! Cartoon Network's ratings continue their rise, thanks in part to the newly revamped
action-packed weekday afternoon franchise, Toonami (Monday-Friday, 5-7 p.m.) and
Adult Swim (Sunday-Thursday, 11:00 p.m. - 2:00 a.m.).
Toonami has seen substantial ratings growth since its relaunch last Monday,
March 17. Brand new episodes of top-rated Dragon Ball Z and the new animé
series Rurouni Kenshin were particularly impressive. Among tweens 9-14, the
block grew 24% in delivery (734,000) and 21% in rating (2.9), compared to the
same time period last year. With boys 9-14, the franchise gained 34% in delivery
(629,000) and 32% in rating (4.9).
Click Read More for more information on how Toonami is doing
(also included is Adult Swim Ratings)
Highlights of both series performances vs. their corresponding time period
in 2002 are as follows:
Dragon Ball Z (5:30 p.m.)
Tweens 9-14 delivery (933,000) increased by 56%, and ratings (3.7) by 54%.
Boys 9-14 delivery (796,000) grew by 67%, and ratings (6.2) by 63%
Rurouni Kenshin (6:30 p.m.)
Tweens 9-14 delivery (691,000) expanded by 38%, and ratings (2.7) by 35%
Boys 9-14 delivery (590,000) jumped 45%, and ratings (4.6) jumped 44%.
Adult Swim (Sunday-Thursday, 11 p.m.-2 a.m.), Cartoon Network's late-night
franchise of animated programming for adult viewers, also made a big splash
last week, scoring triple-digit delivery and ratings gains among its young male
target demos. Highlights of Adult Swim's performance vs. the same time period
last year include the following:
Men 18-34 mushroomed by 198% for delivery (264,000) and by 100% for ratings
Men 18-24 increased by 108% for delivery (129,000) and by 100% for ratings
Adults 18-34 grew by 67% for delivery (291,000) and by 33% for ratings (0.4).
Adults 18-24 improved by 132% for delivery (190,000) and by 133% for ratings
Since its premiere, Adult Swim is regularly #1 in men 18-24 over such live
late-night programming as Jimmy Kimmel Live, Last Call with Carson Daly and
The Late Late Show with Craig Kilborn.